Simple. Human. Impossible to ignore.

In 2020, Croatia's COVID health lines were getting four times more calls than they could handle. Our founder, Mislav Malenica, had started his career building diagnostic systems for doctors, so the team offered to build an AI to take the first call.

There was no data yet, and no medical guidance to follow. Even the country's best epidemiologists couldn't tell flu from COVID without a test. So the assistant, Andrija, couldn't diagnose anyone. What it could do was listen, explain what was known, and check in every day.

More than fifty thousand people used it in the first half hour. Within a week, calls to the 113 hotline were down by a quarter.

The team called people to ask why they liked it, and kept hearing the same thing. The news made them more anxious. Andrija gave them peace of mind. It didn't clickbait them or sugar-coat anything, and it asked every day how they and their families were doing. The situation felt serious, but under control.

Soon after, companies in telecom, healthcare, fintech and higher education asked for the same thing for the people they serve.

AI has become very good at finding the right words for a single moment. The hard part is timing: when to reach out, when to wait, and when to hand over to a person. The people who are best at this learned it from years of experience, and it has never been written down.

We write it down, give it to the AI, and test it with real people. What helps them stays. What doesn't gets dropped.